(This review contains affiliate links which means I earn a commission if you end up buying the book. However, this didn’t stop me from sharing the good and the bad about it. You can read my full affiliate disclosure here).
Let’s face it: breaking up sucks.
It’s a terrible experience that makes you question your self-worth, your potential future, everything! It completely upends plans you had for your future and can leave you in a dark place.
Sometimes, breaking up is for the best. But other times, the breakup was the wrong move. You’re meant to be together – and you’ll both be happier being together in the long run.
If this is you, then it’s time to get your ex back.
But how effective is it?
I have read the book in its entirety, and in this comprehensive The Ex Factor review, I will give you my no-nonsense, unbiased opinion on whether it’s worth buying.
What is the Ex Factor?
The Ex Factor is a dating strategy designed by Brad Browning that shows you how to win back your ex-girlfriend or boyfriend.
It’s split into two different programs: one for women looking to win back an ex-boyfriend and one for men looking to win back an ex-girlfriend. There are no courses for same-sex couples.
The Ex Factor revolves around a PDF e-book, which clocks in just shy of 200 pages. It’s around a dozen chapters of step-by-step advice on how to craft a strategy to re-win your ex.
This book is augmented by a video series as well as an audiobook version of the PDF. Beyond that, you can purchase an upgraded version which contains a set of additional audiobooks and videos that target specific elements of relationships, such as preventing breakups or the science behind why folks cheat.
The main thing to remember is that it’s all online. Videos, e-books, the whole lot of it. It’s an exclusively online program that you purchase access to.
Who is Brad Browning?
Brad Browning is a breakup and divorce coach.
His career is based around helping people weather breakups and reconcile relationships. He runs a popular YouTube channel with around half a million subscribers, where he dispenses advice on how to maintain and improve romantic relationships.
He also lists his shoe size on his “about me”, for what it’s worth. He also says that he’s (happily) married.
Brad is the real deal when it comes to relationship advice, specifically when it comes to winning back your ex.
Who is The Ex Factor for?
The Ex Factor is for a very specific person: a man or a woman who has broken up with someone and legitimately believes the breakup was a mistake.
This is a book that details a series of psychological, flirting, and (some would say) sneaky steps that a person can take in order to win back their ex.
It’s not a book for someone looking to use a breakup to become a more self-actualized person. It’s not a book for someone who wants to see how their ex was holding them back. It’s also not a book that could help with couple’s counseling.
It’s a book that has one goal: to help you win back an ex.
If you’ve been broken up with, and you want to take specific steps to make your ex think “hey, that person is actually amazing, and I made a mistake”, then this is the book for you.
That is the crux of this program: getting your ex to say “I made a huge mistake.”
An overview of The Ex Factor
So, what’s the guide like?
The first part of the guide details reasons why breakups occur. The reasons given are reasons like “you’re too controlling, you’re not attractive enough, etc,” which I found a little surprising.
None of the reasons listed were things like “you’re not compatible,” or “he wants kids and you don’t,” or any of the dozens of valid reasons that people break up.
The Ex Factor could be described more as a “tough love” format. You’re not fun enough. You nag too much.
And it’s probably true – if someone broke up with you, then they weren’t entirely happy with you for a reason.
The book relies pretty heavily on generalizations and stereotypes, but hey, generalizations are generalizations for a reason. By this, I mean that Brad dispenses advice like “men like sports.” And most of us do.
So, I’ll say that The Ex Factor very heavily leans into blunt, sexually focused advice.
For instance, Brad has a chapter on “what is attractive,” and leads with “being feminine”. This is often true, men find feminine to be attractive. Biologically, this is an effective tactic.
But don’t expect a lot of individualization; that’s not The Ex Factor’s game.
What does it cover?
So The Ex Factor (over the course of around 15 chapters) starts with:
- What men (or women) find attractive
- What they do not find attractive
- No Contact rule
- Dating others for jealousy
- How to seduce your ex again
- Re-initiating sex
- How to prevent a breakup.
The Ex Factor revolves around the “no contact rule,” a 30 day “Do Not Contact” window, where you, the breakupee, are not to initiate contact at all.
Basically, this rule is for your protection. It helps you reset your brain, decide if you really want to go through with winning back your ex, and help you build up your self-worth.
It helps prevent your ex from turning back to you during the breakup and treating you as an emotional crutch that he/she can dispose of when no longer needed.
Breakups are a vulnerable time, and it’s easy to jump at the first text from your ex. However, the Ex Factor holds the “Do Not Contact” as sacred. For 30 days (or 31, however long the month is).
After that, The Ex Factor details how you can respond to or initiate contact. It specifically focuses on crafting non-date “dates,” where you use a series of psychological and physical tricks to convince your ex that you’re not needy, while also proving to him that damn you’re a fine catch.
From there, it pushes to how to lock down the relationship. A key step is to ensure that there is no sex before you officially get back together, ensuring that your ex is not using you as a sexual outlet.
It also deals with a few “worst-case scenarios,” such as your ex never reaching out or responding to your overtures.
Beyond that, the audiobook is simply an audio version of the text. The videos detail specific instances and tips for breakups, but the main component of The Ex Factor is the e-book.
How much does it cost?
$47 dollars. It’s a one-time payment that gets you unlimited access to the e-book, audiobook, and supplemental materials.
Is The Ex Factor worth the price?
If you want your ex back and you’re looking to employ some tricks in order to achieve this, then yes this book is worth it.
If you’re looking for a book that dives into the heart of why you broke up, how to better yourself as a person, or how to value how great you are, this is not the book for you.
And that’s okay. If a book tries to be too many things, it will do nothing well.
This is a book for someone who wants to win an ex back. And I think it will be a very effective resource for doing this.
The Ex Factor pros
The first pro is that this is a one-time payment. Plenty of these coaching programs just sell access for a limited time. Not The Ex Factor. The Ex Factor is 47 bucks and you’re set for life.
This is good, because it promises that it’ll work — you get an iron clad 60-day money-back guarantee.
$47 isn’t pocket change. But if you still love your ex – and want to get them back – then it’s a no-brainer investment to make.
The guide is pretty simple. It gives you frank advice that you can easily follow. It also isn’t expensive to implement. You don’t need to buy ancillary elements after you buy this book.
Brad includes letters from real people addressed to Brad that detail specific breakup related questions. He then includes responses on how to handle those situations.
It’s a nice touch.
Includes an audio version
I really appreciate this option. The e-book is a PDF, which is easily accessible on many devices. Having said that, the alternate audiobook version is a great option if you want to listen to it on-the-go
Brad is frank
The Ex Factor doesn’t shy away from blunt honesty on what men and women are attracted to. While it doesn’t allow for deviation from the general rules, it head-on addresses that there are elements of physical attraction and general courtship that are invaluable in a relationship.
The book encourages a breakupee to lean into the pre-dating seduction strategies.
The Ex Factor doesn’t let you wallow
This book is great in that it gives you active solutions. Breakups are a hard time, and it’s really good to have a goal when you’re feeling low.
The Ex Factor cons
Any The Ex Factor review wouldn’t be honest if it didn’t point out the not-so-good things about the book. Here are they.
Tricks and tactics
I’m a fan of The Ex Factor because I think it works.
However, I was somewhat frustrated by this: the advice is built largely upon tricks and tactics to win your ex back. It’s not about seeing if you’re compatible with your ex.
This doesn’t mean that the tricks and tactics Brad presents in The Ex Factor won’t be effective. I found myself agreeing with many of them.
It’s just unfortunate that the book treats a relationship as the endgame, rather than a state of being that needs cultivation.
Here’s an example of a trick Brad uses.
He suggests negging as a dating strategy. As in “backhanded compliments” that will make your ex more attracted to you.
Now, this may work, but it’s also not very nice.
Brad argues that negging is a fun and flirty strategy for winning your ex back. I’m just not a big fan of it.
The Ex Factor a niche product. It’s not a guide for getting over your ex, surviving a breakup, learning how to date, or any other element.
It’s a guide for winning your ex back. And an impressive one too.
There aren’t a ton of programs that operate in the “winning your ex back” space, so if you want to win your ex back, and you are committed to winning him/her back, then this is definitely the program for you.
Brad’s specific, step-by-step advice is formulated for one goal: winning your ex back. If you follow those steps specifically, then you stand a very good chance of rekindling the relationship.
The Ex Factor does dip into some underhanded tactics and it assumes that there is a one-size-fits-all approach to attraction, breakups, and relationships. But if your relationship fits within Brad’s parameters, then you’ll probably have great success with this program.
If you’re looking for a guide that will give you specific instructions on steps you can take to make your ex want you back, then The Ex Factor will give you all you need.
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