Building a sales funnel is essential for any online business.
A simple sales funnel using ClickFunnels helped boost my book sales by 150%. And my results are modest compared to thousands of other ClickFunnels users.
But if you’re new to online selling or have never built a sales funnel before, getting started can be overwhelming.
Where do you begin?
One year ago I was a complete newbie to sales funnels. So I signed up to the One Funnel Away Challenge, which is the flagship training guide to ClickFunnels created by its founder Russell Bruson.
In my ultimate in-depth One Funnel Away Challenge review, I’m going to tell you everything you need to know about this popular training program based on my personal experience of taking it.
I’m going to:
- Give you a comprehensive overview of the challenge.
- Show you step by step how it helped me sell more of my books through my website.
- Outline the pros and cons of signing up.
My One Funnel Away Challenge review is perfect for anyone completely new to sales funnels who wants a no-nonsense introduction to this popular training program.
This is the article I wish I could have read when I was weighing up whether to sign up to this program.
Let’s get started.
What is the One Funnel Away Challenge?
The One Funnel Away (OFA) Challenge is a virtual 30-day program that will guide you every step of the way in creating a highly profitable sales funnel.
I took the challenge myself (more on that below) when I was just starting out with sales funnels.
Russell Brunson, Stephen Larsen and Julie Stoian are the instructors. Via video lessons, they will be teaching you everything they’ve learned in developing multiple million-dollar sales funnels.
Each day, they break down complex topics and give you missions (similar to homework) that you need to complete to get to the next step.
People retain 90% of what they learn when they put it into immediate practice, so when you complete the daily missions, you’re solidifying your knowledge.
But don’t worry, the daily missions set by Russell aren’t too difficult to complete; however, they are designed to make you stretch your limits and think outside the box.
After the end of the 30 days, you’ll be ready to release your first (or next) funnel to the world.
Who is this challenge for?
But is the One Funnel Away Challenge for you? I definitely don’t think this challenge is for everybody.
The challenge is a highly fast-paced challenge that demands your time and attention for 30 days.
The challenge is perfect for you if you:
- Have an idea for an online business but don’t quite know how to get your products/services out there
- Have hit a wall with your business and need a structured game plan to reach the next level
- Are an affiliate marketer who wants to increase sales
- Have never built a funnel but want to learn how
- Need to fix an existing funnel.
However, the challenge is probably not for people who:
- Don’t have the time to watch the vidoes and work through the missions
- Want a “get rich quick” business strategy
- Want a training that they can set aside for weeks at a time
- Don’t believe in investing money into their own business (this challenge is not free and we’ll talk about the price later on)
- Think their sales funnels are perfect and don’t want tough-love to learn and grow
If you fall into any of the above, you’ll probably want to stop reading my One Funnel Away Challenge review as the challenge likely isn’t for you.
How the One Funnel Away Challenge helped me
I don’t like blowing my own trumpet about making money online.
There’s plenty of online marketers out there who are much more enthusiastic about doing that than I am.
However, it’s going to be helpful to give you a step-by-step overview of exactly this training program helped me.
It will give context to everything I talk about in this One Funnel Away Challenge review.
So here’s a brief rundown of my story.
Before I discovered the One Funnel Away Challenge program, I was a blogger who wasn’t making a lot of money. If you’re a blogger too, or know one, then you’ll know I was hardly Robinson Crusoe in this regard.
The thing is I’m a decent writer who knew how to get a lot of traffic to my website. Unfortunately, I was terrible at actually making money from what I was writing about.
Here is my organic traffic for the 2019 calendar year:
As you can see, by August I was getting 60,000+ unique visitors a day to my website from search. That’s not bad.
When I first started blogging 5 years ago I thought I would be rolling in cash if I ever achieved this level of traffic. While I was earning decent money from Adsense and a few other things, I definitely wasn’t taking any holidays in The Hamptons.
I knew something had to change.
And one thing I needed to do was sell more of my eBooks.
Selling eBooks is one way my website makes money. It’s not my main focus but it’s still something I wanted to get right.
In 2018 I churned out 7 eBooks on topics ranging from Buddhism, to mindfulness, to taking responsibility for your life. The books were good but my sales were underwhelming.
I started using Shopify to sell these books. Shopify may be a great e-commerce platform but it’s poorly equipped to help people sell their eBooks. I found the sales pages to be ugly and the functionality poor.
My biggest mistake, however, was that I didn’t have a sales funnel of any kind.
I had heard great things about sales funnels and ClickFunnels more generally. However, I had no idea how to actually create one (literally none). So starting my first funnel was more than a little daunting…
That’s why I dived into the One Funnel Away Challenge. I knew I needed some hands on training in order to create some highly profitable sales funnels.
The One Funnel Away Challenge taught me step-by-step how to create the perfect sales funnel for the products I was selling. It was the launching pad for increasing my book sales by 150% practically overnight.
Here’s exactly how I did it.
Increasing my eBook sales by 150%
Almost one year since switching over to ClickFunnels, my eBook sales have increased by 150%.
I went from selling $120 of eBooks a day on average using Shopify to $300 with ClickFunnels.
The traffic I sent to the sales pages hasn’t increased meaningfully. The key is that I’m converting much better and my average order value has increased from $11 to $19.
Not a bad boost to something that’s only a side hustle for my business.
A look inside my sales funnel
I chose the 2-Step TripWire after learning about it in the One Funnel Away Challenge.
It’s a pretty simple funnel and perfectly suited to the eBooks I had to sell.
The key to this funnel is to offer an irresistible upsell.
A single eBook of mine costs $9. After they purchase this, they are taken to my high-priced 1-click upsell. If they don’t buy my upsell they are then offered a lower priced 1-click downsell.
My 1-click upsell is a bundle of all 7 of my eBooks for $25. The 1-click downsell is 2 eBooks that are closely related to the single eBook they initially purchased for $8.
The 1-click aspect of this is important. As I have already collected their credit card information from the single eBook purchase, they add the upsell or downsell to their cart with only one click. No need to ask them for their credit card information again.
So the 6 steps of my funnels are:
- Sales page
- Order form
- Order confirmation
- Delivery of eBooks
Here is my upsell:
And this is my downsell:
Instead of only being able to generate $9 per transaction from each customer for a single eBook, I now earn up to $34 transaction in one transaction.
This is how the One Funnel Away Challenge helped me.
Clearly the funnels you design after taking this challenge will likely be very different to what I did. A sales funnel can mean very different things depending on the type of business you are in.
The best part is that the One Funnel Away Challenge will help you design just about any type of sales funnel you can imagine.
Why should you care about funnels?
Before I get into the meat and potatoes of the One Funnel Away Challenge program, I want to explain the importance of funnels.
Without understanding why funnels are fundamental to your business, you won’t understand why the knowledge shared in the OFA Challenge is so valuable.
If you’re new to online selling, you won’t want to skip this part.
Simply put, a sales funnel is the journey that guides your customer towards your offer, whether that’s a product, service or an affiliate sale.
When your funnel is structured properly, it acts as a salesperson who holds the hand of your prospects, shows them the way and encourages them to purchase from you.
We take part in multiple sales funnels every day, from buying our morning coffee to getting groceries to shopping online for items we’re interested in.
As a savvy business owner, you should know how to optimize your funnels to get more clicks, leads, and ultimately, sales.
Unfortunately, sales funnels can be complicated, and if you don’t know what a proper funnel looks like, it could end up doing more harm than good.
A poorly-designed funnel will leak out prospects along the way, leaving you with low conversion rates and frustrated customers.
On the other hand, a well-thought-out funnel is the secret sauce to scaling your business.
The One Funnel Away Challenge is going to take you by the hand and teach you absolutely everything you need to know to create high-converting sales funnels for your business.
Sound good? Let’s dive right in to the program.
What you get with the One Funnel Away Challenge
The One Funnel Away Challenge is a robust system designed to set you up for making more money online.
When you enroll in it, you’ll receive a box delivered to your door filled to the brim with materials and resources (that’s if you choose to pay for shipping, otherwise everything is online).
Here’s what you’ll get.
30 Days of Mission Videos from Russell Brunson
Russell Brunson, the founder of ClickFunnels, started his own $360 million SaaS business, entirely self-funded.
He’s a best-selling author who has sold over 250,000 books and has a following of millions of entrepreneurs.
Quite honestly, he’s someone you want to be taking advice from.
For 30 days, you’re going to be getting various missions from Russell that will simplify the funnel-building process.
30 Days of Coaching From Stephen Larsen and Julie Stoian
Julie Stoian, another seven-figure entrepreneur, is there to give you the exact steps you need to put Russell’s missions into action.
She will help you get everything up and running and is there to guide your funnel-creation process.
And lastly, Stephen Larsen, the former Lead Funnel Builder for ClickFunnels, has built over 500 sales funnels.
After he left ClickFunnels, he created his own company from the ground up and generated over $1 million in only 13 months.
Stephen conducts daily group calls and will help keep you accountable. He’s a straight-shooter and will tell you precisely what you need to hear.
One Funnel Away Challenge bonuses
The above training videos and accountability calls are worth more than $2,000 when offered individually, and quite frankly, they are all you really need to create your funnel.
But like any good salesman, Russel Brunson also throws in a bunch of bonuses to make signing up to the challenge even more compelling.
Here are the One Funnel Away Challenge bonuses you’ll get thrown in immediately after you enroll.
Physical copy of the workbook
Studies show that writing your notes pen to paper will help you remember what you’re learning better than taking digital notes.
You can use your physical workbook to take notes and help retain everything you are learning.
30 Days hardcover book
Russell asked 30 members of his Two Comma Club (ClickFunnel members who have earned more than $1 million from their sales funnels) this question:
“what would you do if you lost everything, including your name, reputation, and followers? How would you earn back your millions in only 30 days?”
In other words, he asked his Two Comma Club members to lay out a day-by-day plan for those who are just getting started, so they can reach $1 million in sales.
Their answers were collected and put into a hardcover book.
It’s like having 30 different blueprints to build out a million-dollar funnel all in one place.
This bonus alone is awesome.
MP3 Player with all the recordings
If fitting one hour of additional work into your day will be an obstacle, you can use the MP3 player to listen to the recordings wherever and whenever to make it a bit easier.
The recordings will also include Stephen’s coaching calls from the last challenge.
In total, you’ll have over 40 hours of coaching calls and interviews on your MP3 that you can conveniently listen to anywhere.
Unlimited access to 30 Day interviews
During the 30 day challenge, you’re going to be busy completing missions and building out your own high-converting funnel.
The interviews included in this bonus are filled with helpful tidbits, but if you don’t find the time to watch through them all during the 30 days, you can go back and watch them afterwards as you’ll have unlimited access.
Interviews with the Two Comma Club
In these interviews, 30 Two Comma Club members will discuss what mistakes they made along the way (so you can avoid them) and what they did right (so you can replicate their success).
They don’t hold back, and these interviews are exclusive to the OFA Challenge members only.
What you’ll learn
Here’s an overview of what you’ll learn across the 5 weeks of the One Funnel Away challenge:
- Pre-challenge week – All about getting in the right mindset to propel your business forward.
- Week 1 – Learn the basics of how to sell online, including how to get the attention of customers with a hook, the importance of storytelling, and what it takes to build an attractive offer.
- Week 2 – All about sales copy. This is the week I enjoyed the most as it’s completely relevant to selling books. I learned exactly how to implement the hooks, tell a story that generates an emotional reaction from the reader, and how to generate the “aha” moment in the minds of my audience about the new opportunity.
- Week 3 – The nuts and bolts of building your sales funnel. This is the practical advice I wouldn’t have been able to find anywhere else. I learnt how to create sales pages, sequence pages, One Time Offers (OTOs), etc.
- Week 4 – Focuses on traffic and promotion. Although I’m an SEO guy who swears by organic traffic, it was still fascinating to learn about all the paid traffic opportunities out there.
I probably learned hundreds of practical things across the 5 weeks. However, two things stand out as being absolute gamer changers for me:
- Exactly how to tell a story for the product I was selling. As Russell Branson explains in the first few weeks, there’s a template for telling stories that builds belief, emotion, and trust that could apply for any product. My sales pages are so much better now for having learnt this.
- Actually creating the funnel. By the end of the challenge, I knew everything about designing a high-converting sales funnel, and how to build it within ClickFunnels. I learnt how to build a sales page, squeeze page, an upsell page, etc, and the correct sequence depending on the product.
Now, a lot of people say you need to read or listen to everything the 3 instructors give you (in order) and complete all the homework assignments without fail. I think they’re overstating how rigid the program is.
You do need to put in more work than the average online marketing course but I skimmed over a few things that were less relevant to my business and was laser-focused on the things that really mattered to me.
I think a bit of cherry picking works fine with this program.
Benefits of joining the One Funnel Away Challenge
On top of receiving thousands of dollars of materials that you won’t be able to find elsewhere, there are a few other pros to the OFA Challenge I want to highlight.
Joining the One Funnel Away Challenge will open many doors for you, including the chance to get to know some of the best online marketers there are (Russell, Julie and Stephen).
You’ll also be able to interact with other challenge members, many of whom are great people to network with and get to know.
Cons of the One Funnel Away Challenge
When I say this course is fast-paced, I mean it. You don’t have the option to work through things slowly and haphazardly.
If you choose to take time off, you will fall behind.
Now, I wasn’t the most diligent student when it came to this challenge, but I still forced myself to put some time aside most days to learn something new from this course.
But is 30 days of hard work worth the potential of creating extremely valuable sales funnels?
It was for me.
Frequently Asked Questions about the One Funnel Away Challenge
How much does it cost?
The One Funnel Away Challenge costs $100. If you want the physical kit, you’ll have to pay shipping of $19.95 within the US and $29.95 outside the US. However, you can just access the digital only version of the challenge which has no shipping cost.
Is it worth the cost?
So, your total investment to join the One Funnel Away Challenge is $100.
That’s not pocket change but it’s a pretty small cost in comparison to what you’ll learn. By the end of the program, you’ll make that money back within a day with your new and improved funnels.
I certainly did on the very first day I launched my sales funnel.
And to put the $100 into further perspective, Russell Brunson currently charges $100,000 to sit down with clients for only one day of coaching. And that’s not including Julie’s and Stephen’s rates for coaching.
But with the OFA Challenge, you have 30 days of coaching with three world-class marketers for a fraction of the price.
Do you need a ClickFunnels membership?
The beauty with this challenge is that you don’t necessarily need any additional software or add-ons to complete the work or learn from the information provided.
But in the name of transparency, I will say this: ClickFunnels does make the funnel-building process so much easier. After joining the challenge, you might find yourself interested in signing up for ClickFunnels yourself.
And by week 3 in the challenge when you start building your own funnels, having a ClickFunnels account will definitely help.
However, building out a sales funnel can be done in a variety of different ways:
- Through your website
- From your email marketing software
- From other funnel building software.
So, if you want to take the challenge but don’t want to sign up with ClickFunnels, no worries. You’ll still benefit from everything the course has to offer.
You can read my complete review of the ClickFunnels platform here.
Why can’t I just learn everything online for free?
You can absolutely learn about funnels and direct response marketing online for free.
In fact, I’ve learnt most of the things I know about blogging and online marketing from free resources on the internet. Yet I didn’t hesitate to sign up to the One Funnel Away Challenge myself.
First, when you Google “sales funnels for beginners,” nearly 55 million results show.
And from all those resources, many are outdated and inaccurate.
Also, imagine how much time it will take to piece together all that information by yourself.
You need to ask yourself how much your time is worth. If you have months (or years) to try and master sales funnels on your own and you’re in no rush to drive your business forward, perhaps learning by yourself is the route you’d like to take.
Not only that, but you’ll also likely make mistakes along the way, costing you sales and future customers.
When you think about it from that perspective, $100 really isn’t that steep of an investment if it’s going to prevent wasted time and lost sales.
If you want to figure out sales funnels within 30 days, the One Funnel Away Challenge is your answer.
Secondly, free courses have notoriously low completion rates. 85% of people who enroll in free programs and courses never finish them.
And I know what you’re thinking: “but I’m different, I’d actually complete the course!” But honestly speaking, when you have your own skin in the game (such as money invested), you’re more likely to go through the material and learn the content.
Can I join the challenge at any time?
Unfortunately, you cannot join the challenge at any time.
Because this challenge is so hands-on, Russell, Julie and Stephen need to work it around their schedules to give you personalized attention.
It’s open right now, but there are no guarantees that it will open back up again (Russell doesn’t have a date for the next challenge and hasn’t specified if there will even be one).
My One Funnel Away Challenge review verdict
The One Funnel Away Challenge has been getting a lot of buzz with entrepreneurs and online business owners recently.
I’m pretty skeptical about online courses, especially those to do with internet marketing. And Russell Brunson from ClickFunnels is the ultimate salesman. The shiny sales page for the One Funnel Away Challenge is testament to that.
The simple truth is though that the One Funnel Away Challenge delivers real value to those prepared to commit to the 30-day training program.
I had hit a brick wall selling my eBooks before I signed up to the challenge. Immediately after launching my first sales funnel through ClickFunnels, I increased my book sales by 150%.
If you can commit to doing a bit of work every day for 30 days, the One Funnel Away Challenge will help you make a lot more money online.