I’ve been using ClickFunnels for two years now.
My results are impressive: I increased my eBook sales by 300% after switching to ClickFunnels from Shopify.
Although there’s plenty of love for ClickFunnels on the internet, there isn’t a lot of objective information for people completely new to the platform.
So, I have written an honest ClickFunnels review based on my personal experience with it over the last 2 years.
No fluff or hyperbole. Just the essential information you need to decide whether ClickFunnels is worth it for you.
(I’ll also show you step-by-step how I used ClickFunnels to increase my eBook sales).
We have A LOT to cover so let’s get started!
- ClickFunnels review 1-minute summary
- What is ClickFunnels?
- What is a sales funnel, exactly?
- Who is ClickFunnels for?
- My blueprint for increasing eBook sales by 300%
- How much does ClickFunnels really cost?
- The 14-day free trial
- The 6 standout features of ClickFunnels
- The 4 cons of ClickFunnels
- The alternatives to ClickFunnels
- ClickFunnels Frequently Asked Questions (FAQ)
- New to funnels? The One Funnel Away Challenge can help
- My verdict: Is ClickFunnels worth it?
ClickFunnels review 1-minute summary
If you don’t have time to read my ClickFunnels review in full, here are the key things you need to know:
- ClickFunnels is an all-in-one landing page and funnel builder. I used it to increase my eBook sales by 300% (practically overnight) after switching from Shopify.
- ClickFunnels costs $97 per month for the basic plan and $297 per month for the premium plan. The premium plan is worth it for those who need all the bells and whistles.
- Click this link to get a free trial for 14-days. This is an excellent way to test out ClickFunnels and make some sales along the way.
- My favorite thing about ClickFunnels is that it’s easy to use, even for beginners. You don’t need any design skills or experience building funnels to make serious money using it. They provide ready-to-go landing pages and sales funnels.
- What I didn’t like about ClickFunnels was the analytics dashboard and an annoying quirk to do with delivering digital products to customers. More about these below.
What is ClickFunnels?
ClickFunnels is an all-in-one sales page and funnel builder.
Russell Brunson created ClickFunnels in 2014 and it has quickly become the go-to online sales funnel builder among business owners and online marketers.
What makes it so popular?
For one thing, Clickfunnels gives you ready-to-launch landing pages as well as actual funnels you can start using straight away. These pages and funnels are “tried and tested” for maximum conversions.
You can add Clickfunnels to your current website OR operate it as a standalone site (you can even add a custom domain for every funnel you create).
If you’re new to online selling or want to create funnels that don’t live on your actual website, this is huge. You can have multiple sales funnels without the expense and hassle of managing a normal website.
Before I used Clickfunnels, I was a struggling blogger who knew how to write blog posts and get traffic, but had no idea how to actually make much money from it all.
ClickFunnels changed everything for me.
What is a sales funnel, exactly?
ClickFunnels solved the problem I’d been struggling with for a very long time:
How do I persuade my website visitors to buy (more) of my products?
The answer was: I needed a sales funnel.
Not everybody who visits your website will turn into a customer (or a high-paying customer). In fact, 96% of people who come to your site aren’t ready to buy yet. Yikes.
What you need is an intuitive way to take your web visitors from browser to paying customer.
The simplest way to achieve this is through a sales funnel.
A sales funnel is a series of pages that people have to navigate through to take the desired action, such as buying your products.
But there’s a science behind creating landing pages that sell, and if you aren’t an expert in funnels and landing pages, you could be turning your customers away and missing out on sales.
That’s where ClickFunnels comes in.
Who is ClickFunnels for?
The short answer is that ClickFunnels is for anyone who wants to make more money selling things online.
The slightly longer answer is that ClickFunnels is ideal for business owners or affiliate marketers who:
- Don’t have the technical knowledge or time to code and optimize landing pages
- Want to utilize a sales funnel to increase their conversions and sales value
- Have a small team and would prefer not to hire outside professionals for web development help.
The way I use ClickFunnels may be different to how you use it. As eBooks are relatively low priced items, I don’t need to capture email addresses to warm potential customers up. As I explain below, I love ClickFunnels because it enables me to “upsell” and “downsell” my eBooks with ease.
As there are many ways to skin a cat, there are many ways to use ClickFunnels to make a lot of money.
My blueprint for increasing eBook sales by 300%
I’m going to walk you through step by step how I used ClickFunnels to make a lot more money selling eBooks.
Just to be clear: I can’t code and I have no design skills. I’m just a blogger who wanted to sell more of my books.
My website is Hack Spirit (the site you’re on now).
Apart from making money through ads and affiliate marketing, I also sell eBooks.
Actually selling these eBooks proved to be a lot harder.
I first tried selling them using Shopify. While people can have great success in selling their products on Shopify, I didn’t.
After 18 months of being frustrated by the lack of functionality and ugly looking sales pages for eBooks, I switched to ClickFunnels.
The results have far exceeded my expectations.
My sales have increased by 300%.
The sales pages for my books look so much better on ClickFunnels. For someone with few design skills, they were extremely easy to create. I was able to set up my sales pages without wasting any energy on design, optimization or coding.
Most importantly, I finally introduced what I desperately needed: a sales funnel. As a result, my conversions skyrocketed and average order value increased from $11 to $21.
Upselling was the key
Within ClickFunnels, there are a number of funnel designs I could have chosen from. I settled on the 2-Step TripWire. The key to this funnel is to offer irresistible upsells and downsells.
A 2-Step TripWire is actually really simple. You need a low priced initial item, and then immediately offer your customers a high-priced 1-click upsell. If they don’t purchase the upsell then your contingency offer is a lower priced 1-click downsell.
My low priced item is a single eBook, my 1-click upsell is a bundle of all 7 of my eBooks, and my 1-click downsell is 2 eBooks.
What do I mean by 1-click?
The upsell and downsell are offered immediately after the customer purchases the single eBook. Therefore, I have already collected their credit card information and the additional order can be added to their cart in only 1 click.
The exact steps of my funnels are:
- Sales page
- Order form
- Order confirmation
- Delivery of eBooks
Here is a screenshot of my upsell:
And my downsell:
My eBooks are offered at $9 individually. But one in three of my customers are choosing to add the 7-eBook bundle for an extra $25. And some people who reject the upsell choose the downsell for $8.
In short: Instead of only being able to generate $9 per transaction from each customer for a single eBook, one in three sales has become a $34 transaction. This is how ClickFunnels has helped me.
Summing up my switch to ClickFunnels
ClickFunnels has been superior to Shopify for me in every respect. My two main issues with Shopify were:
- My sales pages were bland and unappealing. Shopify does have third party apps that enable you to create unique sales pages, but I found them buggy and difficult to use, and not visually attractive.
- You can’t create “funnels” for digital products. To increase my order value on Shopify, my only option was to install a third party app that created a product bundle that you could offer within a sales page. This did lift my average order value after I installed it but not nearly to the extent of creating a funnel with ClickFunnels.
As happy as I am with ClickFunnels, I’ve only scratched the surface of what we can be done with the platform. There are countless examples of people using ClickFunnels who make 7 figures.
My results are much more modest in comparison to them.
But ClickFunnels has boosted a secondary revenue stream of a niche product of mine by 300%. It hasn’t made me a millionaire but I’m very happy with how the switch to ClickFunnels from Shopify has turned out.
You may be wondering whether my experience with eBooks is relevant to your own product or service.
For me, the great thing about Clickfunnels is that it’s designed to sell anything. I sell eBooks. Trey Lewellen sells physical products. Ryan Magdziarz trains coaches. The thing we have in common is that ClickFunnels makes it easy for us to convert visitors into buyers.
I can’t think of a business that couldn’t benefit from that.
How much does ClickFunnels really cost?
ClickFunnels has two membership options: ClickFunnels and ClickFunnels Platinum.
Let’s break down these two options.
The basic ClickFunnels plan is $97 USD/month.
It comes with everything someone just starting out might need, including 20 funnels, 100 pages, one user login, three different types of payment gateways (including Paypal and Stripe), the ability to connect up to three domains and resources to help you grow as a marketer.
Your membership includes support, although you won’t get priority support like you do with ClickFunnels Platinum.
On top of all this, you’ll also get access to “Funnel Flix”, a library with a bunch of courses and training from some great online marketers (more about that below)
Who this plan is right for: This is a good starting point for a small business who see the value in funnel creation, but at this point in time, don’t have the need to create multiple and more complex funnels.
Sign up to the 14-day free trial here and see if the standard plan works for you.
ClickFunnels Platinum is $297 USD/month.
The Platinum plan will allow you to create unlimited funnels and landing pages, have nine different payment gateways, and add up to three team members with individual logins and specific admin rights.
Your ClickFunnels Platinum plan will also grant you access to unlimited Follow-Up Funnels, which can help you better track your leads and their lifetime value and create targeted upsells or downsells.
You’ll also receive access to priority support, which can be crucial if (like me) you aren’t very technical.
Imagine you are about to launch a funnel and suddenly something isn’t working. Although ClickFunnels is pretty intuitive, there is still a lot of functionality you can use, and things can go wrong. Having access to priority support can help smooth out any last-minute problems that may arise.
All this comes with Funnel Flix, a library that is packed with training from expert marketers, access to an exclusive forum for ClickFunnels members only, plus additional training and courses.
Who this plan is right for: ClickFunnels Platinum is perfect for business owners who are serious about scaling their business and wants all the bells and whistles that ClickFunnels offers.
Is ClickFunnels Platinum worth it?
ClickFunnels Platinum is right for you if you need to build complex funnels, require a high number of funnels, or want to run an affiliate program.
The basic ClickFunnels plan currently allows for 20 funnels and 100 pages. If you see your business scaling beyond that, the Platinum plan is the right choice.
You also might want to consider the Platinum plan if assigning a lifetime value to your customers is important for your business. ClickFunnels’ Platinum plan takes tracking and analyzing your customers to a new level.
ClickFunnels Platinum is also handy if you want to give multiple people access to your ClickFunnels account, each with specific account limitations.
Lastly, if you plan on running an affiliate program with your products, you will need ClickFunnels Platinum.
To summarize, ClickFunnels Platinum is right for you if you:
- Need multiple funnels
- Want to assign an accurate and detailed LTV and customer profile to each lead
- Want to give limited access to multiple people
- Are planning to start an affiliate program.
The 14-day free trial
I love trying-before-buying. And ClickFunnels offers a pretty amazing 100% free 14-day trial.
During your trial, you’ll gain full access to ClickFunnels so that you can build and test your own funnels and even make some sales while you’re at it.
For a new business, the 14-day free trial is a great way to test out ClickFunnels and see exactly how you can use it to turn your website visitors into paying customers.
The 6 standout features of ClickFunnels
These are the 6 stand out features of ClickFunnels that sets it apart from all the other “landing page” and “funnel building” platforms out there.
Ready-to-go landing pages
With ClickFunnels’ library of template landing pages, you never need to worry that your pages won’t convert.
There are pre-built template pages for lead magnets, sales pages, webinars, checkout pages, and others.
Good design is essential. Because ugly landing pages lose visitors and sales.
Each landing page template inside ClickFunnels has been created with user experience, usability and design in mind.
You won’t need to worry about losing out on sales due to clunky sales pages (this was one of my big gripes with Shopify).
Another point worth mentioning is that all of ClickFunnels’ pages are optimized for mobile devices and smaller screens.
It’s safe to say that at least half of your web traffic will come from mobile. If your landing pages aren’t built for all different types of screen sizes, you’ll lose leads and sales.
The “drag and drop” page builder
While ClickFunnels’ library of landing page templates is incredibly helpful, you can also edit them as little or as heavily as you want without writing a single line of code.
ClickFunnels has a large selection of page elements (or widgets) for you to use which you simply drag and drop into your page. These include:
- Headlines and subheadlines
- Paragraph text
- Opt-in boxes
- Forms for billing and shipping
- Countdown timers
- Social shares
- Pricing tables
- And more.
Simply drag it into your page and you’re good to go. To customize a page, you won’t need to write a single letter of code.
Elements (or widgets) are essential for giving you the flexibility to give your page the exact look and feel you want.
For example, I made sure that the color scheme of my eBook sales pages reflects the color of my website. Even though my sales pages and funnels ultimately live on ClickFunnels, they now look like an extension of my website.
Funnel building is simple
As I’ve already mentioned, it’s easy to put together a funnel from start to finish using the“pre built” funnels within ClickFunnels.
As a tech noob, I was apprehensive about using ClickFunnels when I first signed up. But I was able to design and set up my first sales funnel without a lot of stress.
In fact, it was so intuitive that I got it right the first time and I still use the same funnel I designed on my first day. I have looked into alternatives but none seem to be better than what I initially set up.
As I mentioned above, the steps of my eBook funnels are:
- Sales page
- Order form page
- Upsell page
- Downsell page
- Order confirmation page
- Download eBooks page
Want another example of how a funnel looks inside ClickFunnels?
Here’s one of their “webinar templates”:
- Landing page
- Thank you page
- Live webinar page
- Webinar replay page
- A sales page.
These are just two examples of the ready to go funnels inside ClickFunnels.
Library of resources
As a business owner, you probably don’t have time to be spending hours and hours trying to learn new software. I certainly don’t.
That’s why the free resources ClickFunnels provides are so valuable.
All of ClickFunnels tutorials, both video and step-by-step instructions, will walk you through everything you need to know to set up, use and start making sales from your ClickFunnels account. These don’t require hours of consumption and note taking — they get right to the point.
Wherever I get stuck on something inside ClickFunnels, I just google the problem and a simple training video solves my problem immediately.
But the training doesn’t stop there.
ClickFunnels’ Funnel Flix resource library is packed with courses to help you learn about (but not limited to):
- Affiliate marketing
- E-commerce/brick and mortar
- Online advertising (including Facebook and Google ad hacks)
- Product development
Remember you have full access to all of these resources during your 14-day free trial period. It’s actually worth signing up just for this.
Easy to AB test
Have you ever wondered whether a specific color of button will perform better, or whether or not a particular headline will generate more sales?
ClickFunnels makes it simple to split test two different pages and see which one performs better by creating a variation of your page.
In this case study, one entrepreneur was able to double his conversion rate by testing which landing page performed better.
A/B testing is a straightforward way to see what works and what doesn’t.
Grow your email list
I don’t actually use this part of the ClickFunnels platform.
That’s because eBooks are only a niche product on my website. I prefer to collect email addresses away from ClickFunnels.
But the email functionality of ClickFunnels is very extensive for those who need it.
And growing an engaged email list is going to help you sell more. In fact, for every $1 invested in email marketing, the average return is $44.
ClickFunnels integrates with a range of email marketing providers (like ConvertKit, MailChimp and Get Response) so that you can grow your email list while simultaneously promoting your products and making sales.
And here’s the clincher.
My goal in writing eBooks was to sell copies of them. Your goal is probably to sell more of whatever you are selling.
Can ClickFunnels help you actually generate more sales?
After using it for 2 years, I know it does.
I was able to increase my eBook sales by 300% by switching to ClickFunnels. I didn’t have to waste my energy on design, page building or coding, and instead could focus on writing better content on my sales pages and driving traffic to them.
There are a lot of ClickFunnels users who have been even more successful than me. Check out these business owners, experts and coaches who are making 7 figures with it.
The key takeaway is that ClickFunnels is working for a lot of people.
The 4 cons of ClickFunnels
This ClickFunnels review wouldn’t be honest if I didn’t touch on some of the areas I believe ClickFunnels can improve.
The analytics within the ClickFunnels’ dashboard is pretty decent but with a few drawbacks.
On your dashboard homepage, you are able to view analytics for:
- Gross revenue
- Successful purchases
While these analytics provide you with the basics, they don’t offer much more in-depth information.
Luckily, it’s easy enough to add your Google Analytics code to your funnel pages to access more in-depth data. It would be nice if this data was all displayed within ClickFunnels, but I don’t mind having to check my Google Analytics.
The dashboard is also the aggregate data of all your funnels.
To know which funnels are working best and converting the most, you have to access the Stats tab within each funnel. This tab does provide comprehensive data of page views, opt ins and sales.
However, it would be more convenient if the central dashboard broke down your data at a funnel level. I have 8 funnels so examining the stats of each funnel individually is a bit annoying. If you have 20+ funnels, it would be even more annoying.
No enhanced eCommerce tracking
Something that ClickFunnels and Google Analytics can’t do is enhanced eCommerce tracking. Practically speaking, this means I can’t figure out which blog posts on Hack Spirit are sending converting traffic to my eBook sales page.
I’m therefore ‘shooting in the dark’ when I pitch my eBook within my blog posts.
Apparently there is a work around hack for this, but that’s too complicated for me to attempt.
No discount code on order forms
This is actually quite annoying.
When used properly, discount codes can boost sales and entice customers to purchase your product. I’d like to be able to promote a discount code for my eBooks, like during Black Friday.
Unfortunately, ClickFunnels doesn’t have the functionality to add discount codes into their order forms. They have a few other things you can do in the event of a sale, but nothing as simple as a discount code.
It’s a feature I hope gets added in the future.
Delivery of digital files
I can’t deliver eBooks to my customers via email.
Although an order fulfillment email is sent to customers immediately after they buy something, there isn’t the functionality to attach my eBooks to that email. Instead, the email contains a link to where they can download their eBooks.
This isn’t a big deal and I’ve never had a customer complain that they can’t access their book. Still, given the option, I’d would attach the files to the fulfillment email as well.
The alternatives to ClickFunnels
There are four main alternatives to ClickFunnels that you might be considering.
Here’s how they compare:
Builderall vs ClickFunnels
- Essential Plan: $29.90 USD/month
- Premium Plan: $69.90 USD/month
- Free Trial: 7 Days
Builderall’s funnel library only has 20 different funnel templates to choose from, so you are a bit limited when it comes to building out your landing pages.
There have been complaints online that Builderall can be glitchy at times, which could be because it is a smaller company and is still working to smooth things out.
Leadpages vs ClickFunnels
- Standard: $25.00 USD/month (annually)
- Pro: $48.00 USD/month (annually)
- Advanced: $199.00 USD/month (annually)
- Free Trial: 14 Days
Leadpages is a program that is highly specific to landing pages and lead collection.
Whereas ClickFunnels is an all-in-one funnel builder (which includes landing pages), Leadpages focuses more on the actual landing pages.
Leadpages has a library of high-converting templates for their users, and if your only goal is lead collection (e.g. capture an email address), Leadpages could be a good option for you.
Unlike ClickFunnels, Leadpages doesn’t limit the number of landing pages you create. You are able to collect unlimited leads and create unlimited pages with Leadpages. You can also integrate popups and alert bars.
However, if you want to manage your funnels from start to finish (including making sales and promoting your products), ClickFunnels is the better option.
Thrive Themes vs ClickFunnels
- Thrive Membership: $19.00 USD/month (paid annually)
- Agency Membership: $40.00 USD/month (paid annually)
- Free Trial: None
Thrive Themes is for WordPress users only. If you don’t have a website on WordPress, you will not be able to use Thrive Themes’ product.
Thrive Themes is a collection of plugins and WordPress themes meant to increase conversions. Thrive Themes does not focus on sales funnels and if you are looking to create a funnel, you will need to know how to set one up by yourself as it is not an all-in-one software.
If you already have a WordPress website, adding different plugins to it can cause tech issues. With Thrive Themes, you will need to have a strong technical knowledge of WordPress.
Unlike ClickFunnels, Thrive Themes is not recommended for a total beginner due to its complexity and learning curve.
Ontraport vs ClickFunnels
- Base: $79.00 USD/month
- Plus: $147.00 USD/month
- Free Trial: 14 Days
Ontraport is similar to ClickFunnels. They have pre-made landing pages meant to collect leads and sell your products, but ultimately, Ontraport leans more towards a customer relationship management (CRM) software rather than a sales funnel software.
Ontraport is for data-focused businesses that want to manage and track their leads at a micro-level.
While it is undoubtedly robust if your goal is intensive CRM, Aktionetics within ClickFunnels can also provide you with lots of powerful data.
ClickFunnels Frequently Asked Questions (FAQ)
Is ClickFunnels legitimate?
ClickFunnels is definitely not a scam. Russell Brunson created ClickFunnels in 2014, and it has quickly become one of the most popular online sales funnel builders. They have a 14-day free trial so you can test it out before spending any money.
What does ClickFunnels do?
ClickFunnels is an all-in-one sales page and funnel builder. By using their pre-built templates or building your own pages from scratch, you will ultimately sell more of your products as well as grow an email list.
How much does ClickFunnels cost?
ClickFunnels has two membership options: ClickFunnels and ClickFunnels Platinum. Clickfunnels cost $97 per month and ClickFunnels Platinum costs $297 per month. If you’re new to ClickFunnels, make use of their 14-day free trial.
Is ClickFunnels free?
You can use Clickfunnels absolutely free for 14 days. After that, you’ll have to purchase a subscription.
What exactly is a sales funnel?
A sales funnel is a series of pages that people have to navigate through to take the desired action. Not all customers who land on your website are ready to buy. Therefore, a sales funnel is an intuitive way to take your web visitors from browser to paying customer.
Do people make money with ClickFunnels?
Lots of people are making a lot of money with ClickFunnels. I increased my eBooks sales by 300% after switching from Shopify and there are countless verified accounts of people making millions of dollars each year with the platform.
Is ClickFunnels beginner-friendly?
Yes. Although there is a learning curve with ClickFunnels, you won’t need to know any coding or fancy tech stuff. And if you ever get stuck with anything, their support team is happy to help you out. I’ve contacted them several times and I got help almost immediately.
Do I need something to sell before trying out ClickFunnels?
No! ClickFunnels has fantastic courses that you’ll get access to with your free trial. One of the courses will walk you through the exact steps to take to develop a product that you can sell. You can also use ClickFunnels to collect leads while you wait to develop a product.
Can ClickFunnels replace your website?
If you don’t have a website or aren’t finding your website valuable, you can use ClickFunnels exclusively for sales pages, landing pages and lead collection pages.
Can I cancel at any time?
Yes. ClickFunnels runs on a monthly membership that you can cancel at any time. There are no minimum contracts.
Are there any catches to the free 14-day free trial?
Not that I can see. The free 14-day trial period worked great for me. You get all the functionality they offer, including the ability to accept payments. The only thing to note is that you do need to give your credit card details. So, if you’re not happy with ClickFunnels, don’t forget to cancel by the end of the 14 days.
New to funnels? The One Funnel Away Challenge can help
If you’re new to online selling or have never built a sales funnel before, getting started can be overwhelming.
One year ago I was a complete newbie to sales funnels. I knew how to write blog posts and get a good amount of traffic to them. Unfortunately, I didn’t know how to make much money from this traffic.
I heard great things about ClickFunnels and sales funnels more generally. But I also knew I had to teach myself how to use it. And this was a little daunting…
I needed something more hands to help me actually create some killer funnels.
So I signed up to the One Funnel Away Challenge, which is the flagship training program for ClickFunnels created by Russell Brunson.
This 30 day training package will help you launch your first (or next) funnel. For $100, you get the 30 Days book as a hardcover or eBook, a workbook, as well as daily audio recordings from Russell Brunson guiding you through everything.
I learnt step-by-step how to create the perfect sales funnel for the products I was selling.
The One Funnel Away Challenge has been the single most useful training program I’ve ever enrolled in and was the launching pad to me increasing my eBook sales by 300%.
If you’re new to online selling and sales funnels, this is the most practical training program you’ll find.
You can read my One Funnel Away Challenge review here.
My verdict: Is ClickFunnels worth it?
There is a lot of hype around ClickFunnels and its creator, Russell Brunson.
However, after using ClickFunnels for 2 years and increasing my eBooks sales by 300%, I believe that ClickFunnels lives up it.
ClickFunnels has worked extremely well for me and I’m just a blogger who sells eBooks as one of my side hustles.
The key reasons why I think ClickFunnels is worth it are:
- Anyone selling online can benefit from a sales funnel and ClickFunnels makes the funnel building process simple.
- You can create very attractive landing pages that are easy to customize.
- ClickFunnels is easy to use, even for beginners.
- ClickFunnels simply works. While doing some background research for this article I’ve come across many inspiring success stories of people using ClickFunnels to become extremely wealthy.
Signing up to ClickFunnels isn’t going to magically make you sales.
You still need to build the right funnel for your product and guide your customers through it seamlessly. This is where the One Funnel Away Challenge can also help.
Thanks for reading my ClickFunnels review.
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